Sales of energy drink "shots" market continue to soar year over year as all of the figures will attest, nearly a 36% increase in sales from 2009 to 2010 with $770 million in sales in the US alone.
http://www.csdecisions.com/2011/04/01/energy-shot-sales-surge/ But it does not change the fact that these drinks are not only bad for you in most cases but they are also potentially harmful to the kids that are a target of the marketing and a large part of the demographic consuming them. Much documentation and discussion has occurred on this topic
Max international has entered this market with MAXATP a clean energy drink with pure vitamins and anti oxidant power that supports prolonged exercise and endurance.