Social Media is about “Conversation”
The One who asks the questions leads the conversation
Social Media is not an advertising platform
I’ve been caught in this trap for before and it really hasn’t helped me get to far in my efforts to reach my market effectively.
Social Media is not an advertising platform. It’s new age marketing! People have learned to tune out ads because they’re bombarded with them on a daily basis. If you are going to advertise your product, business, or system, you may as well rent a billboard in your town and post some flyers, because it will work just as well.
Social Media is about “Conversation”
That’s right! You got it! Social Media is not about advertising, it’s about “conversing“. It’s about Networking with people and potential clients or consumers.
The same way you would meet people and discuss your product or service offline, is the exact same way you would do it online. The only difference is that you’ve now brought the conversation online.
That’s It!
The One who asks the questions leads the conversation
This is yet another trap I had been caught in. I thought I had to talk the world into buying from me and partnering up with me. But what I’ve learned recently by application of this very skill is that “The one who asks the questions leads the conversation” and often times if you ask the right questions, you can lead your prospective client or consumer right to the sale.
The key when asking questions is to know exactly what you want from the conversation.
Now you’re asking yourself “What DO I want from the conversation”
right?I bet the first thing you thought of was “The Sale“!
That is actually not what you will want to focus on. You will want to lead the prospect to either verbally say or think “I like this person and I think I can trust them“.Why would someone ever decide to buy from you if they don’t like or trust you? So your main goal in conversing with a prospect is to establish know, like, and trust.
How do YOU do this?
Simple! Always lead the conversation back to them until you feel you’ve got your answer. Your answer of course is when your prospect says or thinks “I like this person and I think I can trust them“. Focus on “Their” needs and desires!
If you feel that someone has your best interest in mind, are you not going to like and trust them? Of course you will!
